What if it’s all been done before?

What if it’s all been done before?

Been feeling discouraged and deflated lately when you’ve stumbled across another person doing the same thing as you? I have good news. You’re human! From newbies to total pros, we’ve all had the thought, ‘It’s all been done before. Why should I even bother?‘ If this sounds like you, it’s important you read this. Why? Because … There…

Be a lighthouse ~ Josephine Burlingham’s story

Be a lighthouse ~ Josephine Burlingham’s story

When Josephine Burlingham started her business, she didn’t have any online followers. Country and Coastal Interiors ~ an interior design business devoted to blending the old with the new was born. Josephine started sharing inspiration, glimpses of her style and her philosophy on her Facebook page, Instagram and on Pinterest. Initially, these posts were viewed,…

Taking a fertility business online ~ Rebecca’s self-employment story

Taking a fertility business online ~ Rebecca’s self-employment story

Rebecca Hogan redefines positivity for me. It’s a privilege helping her to bring her support to more of the right people. Rebecca champions women who are struggling to get pregnant or stay pregnant. Her focus is on the wait between fertility appointments. She guides clients to use this wait proactively ~ so they can give themselves the…

The *REAL* role of marketing. (Hint: It isn’t what you’re imagining)

The *REAL* role of marketing. (Hint: It isn’t what you’re imagining)

Let’s get clear A lot of small business owners tell me they believe the role of marketing is to get people to say ‘yes’. To get people to buy. That’s actually not the role of marketing at all. There are three different roles I want to share with you now. And while these will get…

Some candid website feedback

Some candid website feedback

Uninvited feedback It stinks to put someone down so they feel they need your product or service. This morning I got an email from a stranger with the title ‘candid website feedback’. She put me down then proposed her service as the missing solution. Don’t get me wrong – my site still has some way to…

How to succeed at getting new customers

How to succeed at getting new customers

You buy products and services you want or need, right? You buy things that are relevant to your life – right now. You hand over your cash, only when something promises to get you from where you are now, to where you want to be. Basically, you buy things that solve your own unique problems. Make sense? And as business owners, the same still applies….

[Video]: How To Get The Attention Of Your Ideal Customers

[Video]: How To Get The Attention Of Your Ideal Customers

Getting someone’s attention is the first thing marketing needs to do. But getting attention is far harder than it looks ~ and certainly far harder than it used to be given all the stimuli we’re subjected to on a daily basis. In this 2 minute video, I’m sharing how I get the attention of my ideal clients. Feel…

[Video]: How to make the most of customer feedback

[Video]: How to make the most of customer feedback

Testimonials are like gold dust in your business. In this 4.5-minute video, I’m sharing how to use testimonials to score credibility points with your website visitors. Plus I’m lifting the lid on how to make sure the feedback you get is super-helpful and relevant for any potential customers checking you out. Press play to get started below….

How to create a website when you think you’re ‘Tech Phobic’

How to create a website when you think you’re ‘Tech Phobic’

Guest blogger Kate Bacon helps small businesses to connect with their perfect clients through her jargon-free approach to web design. If you’re ready to move from thinking “I wish I loved my website” to taking control of your online “shopfront” (with Kate’s help, and the support of like-minded solopreneurs on the same journey) sign up to hear when…

To the lady attacking my (free) advice …

To the lady attacking my (free) advice …

… Deciding to try is always worth it.   “Why is it critical to do CPR?” No response. He repeated the question: “Who can tell me why it’s essential to do CPR?” Finally, one frazzled mum-of-3 piped up, “To try and save someone’s life …” Our teacher was grateful for the interaction. He smiled. “That’s right. To…

©Lisa Barber 2015-17 | Website Design & illustrations LisaMcLoughlinArt